Skip to content

Competitor monitoring for B2B teams

Competitor
monitoring tool

Know every competitor price change, new page, ad and review within a day, and get one clear digest every Monday.

Try the demo

No card required to try the demo. Your data stays yours. Cancel any time.

This week's changes

Competitors checks your competitors' pricing pages, websites, ads, reviews and rankings every day. You get one clear digest every Monday and an instant alert the moment a price moves.

Five signals, one competitor

Competitors treats each rival as one object and watches five kinds of change on it.

Price

Prices and plans

Price increases and cuts, new or removed plans, changed limits and feature lists on pricing pages and product pages.

$49 to $59, +20.4% Learn more
Website

Website changes

New pages, rewritten headlines, changed messaging and layout, with before and after side by side.

The easy way to invoiceInvoicing for finance teams Learn more
Ad

Ads

New and paused search and social ads from public ad libraries, with the copy and landing page.

"Switch in one day" Learn more
Review

Reviews

New reviews and rating changes on G2, Capterra, Trustpilot and Google.

4.6 to 4.4 Learn more
Ranking

Rankings

Your position against each competitor on the keywords you choose to track.

7 to 4 Learn more

What changes when you stop checking by hand

Catch price moves in a day

When a competitor raises a price, adds a plan or runs a promotion, you see it the next morning, not at the end of the quarter or from a lost deal.

This weekBefore and after
Mon 08:14 Price Pro plan: $49 to $59, +20.4%
Mon 09:02 Website New plan added: Team New page section
Wed 07:55 Ad New search ad detected "Switch in one day"

Stop the Monday tab routine

No more opening ten competitor tabs, comparing from memory and forgetting on Tuesday. Competitors checks every page for you and keeps the record.

Tracked competitorsThis week
rival-one.example2
rival-two.example2
rival-three.example1
rival-four.example1

Brief sales before the deal, not after

New offers, new claims and new ads reach your team as they happen, so sales hears about a competitor's move from you, not from a prospect.

This weekBefore and after
Wed 07:55 Ad New search ad detected "Switch in one day"
Tue 11:40 Website Homepage headline changed "The easy way to invoice" to "Invoicing for finance teams"
Fri 06:30 Ranking Moved up for "invoice software" 7 to 4

See the pattern, not just the diff

Every snapshot is kept, so a single change sits next to its history: how often a rival changes prices, which pages they rework, which messages they test.

rival-one.exampleThis week
Mon Tue Wed Thu Fri
Mon 08:14 Price Pro plan price increased $49 to $59, +20.4%
Wed 07:55 Ad New search ad detected "Switch in one day"

How to monitor competitors in four steps

Setup takes a domain. Read the full walkthrough on how it works.

See how it works
  1. 1

    Add a competitor by domain

    Type a domain. Competitors finds the pricing page, product pages, blog, changelog and careers page. You choose which to keep.

  2. 2

    Choose your signals

    Turn on prices, website changes, ads, reviews and rankings per competitor. Pick which change types should alert you.

  3. 3

    Competitors filters the noise

    Dates, counters, rotating banners and cookie notices are ignored. Each real change is classified: price up, price down, new plan, removed feature, new page, headline change, new ad, rating change, ranking change.

  4. 4

    Get alerts and the Monday digest

    Instant alerts by email or Slack for the changes you care about. One digest every Monday with everything that changed and why it matters.

Try the competitor check on a real page

Paste a competitor's pricing page and see what Competitors records on day one. Or compare two versions of a page and watch a change become a digest entry.

Baseline snapshot

Page title
Meta description
Main headings
Prices found
Plan names
Calls to action
Links and images

Track this competitor every day.

One snapshot and one comparison per visit. Create your account to track competitors every day.

Competitors weekly digest

Your competitors this week: 6 changes across 4 competitors.

rival-one.example

PricePro plan went from $49 to $59 per month (+20.4%). Annual price unchanged, so the yearly discount grew.

AdNew search ad "Switch in one day" pointing to a migration page.

rival-two.example

WebsiteNew Team plan added between Pro and Business.

RankingMoved from 7 to 4 for "invoice software".

rival-three.example

WebsiteHomepage headline changed from "The easy way to invoice" to "Invoicing for finance teams".

rival-four.example

ReviewAverage rating went from 4.6 to 4.4 after 3 new reviews mentioning support.

Why it matters: rival-one is pricing up and pushing switchers at the same time. Check your own migration offer before your next renewal calls.

What your Monday digest looks like

One email, grouped by competitor, that reads like a note from an analyst, not a log of diffs.

Competitive intelligence software your leadership can sign off

Built for the person who signs the invoice as much as for the person who reads the digest.

Read about security
  • One analyst hour per competitor per week replaced by one digest your whole team reads.
  • Pricing per tracked competitor, so cost follows the market you watch, not the number of people who read it.
  • Security review, DPA, SSO (SAML), roles and audit log on Enterprise.
  • Invoicing and annual contracts for procurement.
Capability WhereEnterprise
  • SSO (SAML)
  • Roles and permissions
  • Audit log
  • SLA and priority support
  • DPA and security review
  • Invoicing and annual contracts

Competitor tracking tools compared

How Competitors compares with the other ways teams watch competitors.

Competitors

Setup time
Minutes, starts from a domain
Understands prices and plans
Yes
Ads and reviews
Yes, on Growth and above
Weekly digest
Every Monday, with why it matters
Pricing model
Per tracked competitor, monthly or yearly

Manual tracking

Setup time
None, but hours every week
Understands prices and plans
Only if someone reads carefully
Ads and reviews
Rarely checked
Weekly digest
A spreadsheet that goes stale
Pricing model
Staff time

Page change monitors

Setup time
Minutes per page
Understands prices and plans
No, sees text differences only
Ads and reviews
No
Weekly digest
A list of raw diffs
Pricing model
Per page or per check

Enterprise CI suites

Setup time
Weeks of onboarding
Understands prices and plans
Yes
Ads and reviews
Yes
Weekly digest
Yes
Pricing model
Annual contract

Read our honest guide to the best competitor analysis tools.

Competitor monitoring software pricing

Priced per tracked competitor. Monthly or yearly, cancel any time.

Starter

For founders and small teams.

$99 per month

$49.50 per month, billed yearly ($594)

5 tracked competitors
Up to 10 pages per competitor, checked daily
Price and website change tracking
Weekly digest and email alerts
1 seat
12 months of history

Growth

Most popular

For marketing teams.

$249 per month

$124.50 per month, billed yearly ($1,494)

15 tracked competitors
Up to 25 pages per competitor, checked every 6 hours
Everything in Starter, plus ads and reviews
Slack alerts and custom alert rules
50 tracked keywords
5 seats, shareable digest links
24 months of history

Scale

For product marketing and agencies.

$599 per month

$299.50 per month, billed yearly ($3,594)

40 tracked competitors
Up to 60 pages per competitor, checked hourly
Everything in Growth, plus competitor cards
CSV export, API access and webhooks
250 tracked keywords
15 seats, client workspaces
Unlimited history

Enterprise

For large companies.

Custom pricing

  • 100+ competitors, custom check frequency
  • SSO (SAML), roles and audit log
  • SLA, security review and DPA
  • Invoicing and annual contracts
  • Custom sources

Compare every limit on the pricing page.

Competitor monitoring questions

See all questions

Which sites can Competitors monitor?

Any public web page: pricing pages, product and feature pages, homepages, blogs, changelogs, careers pages and landing pages. Ads come from public ad libraries and reviews from G2, Capterra, Trustpilot and Google.

How often are competitors checked?

Daily on Starter, every 6 hours on Growth and every hour on Scale. Enterprise sets a custom frequency per source.

Does it work on JavaScript-heavy pages?

Yes. Pages that build their content in the browser are rendered before the snapshot is taken, so prices loaded by scripts are captured as the visitor sees them.

What counts as a competitor?

One company or brand, identified by its domain. All the pages, ads, reviews and keywords you track for it count as that one competitor.

How does noise filtering work?

Competitors ignores dates, counters, rotating banners, cookie notices and tracking parameters, then classifies what is left. You only hear about changes that mean something, like a new price or a rewritten headline.

Can I add my team?

Yes. Starter has 1 seat, Growth 5, Scale 15 and Enterprise unlimited. Growth and above can also share a digest by link with people outside the account.

Can I change plans later?

Yes. Move up or down at any time from your account. The new limits apply straight away and billing is adjusted for the rest of the period.

Can I try Competitors before I pay?

There is no free plan. The demo on this site is the free part: snapshot any competitor page and compare two versions before you create your account.

What happens to my data?

Your list of competitors, keywords and alerts belongs to you and is never shared or sold. We only fetch public pages. Read more on security.

Can I cancel?

Yes, any time. Your plan stays active until the end of the paid period and does not renew after that.

Start monitoring your competitors

Add your first competitor in minutes. Your first digest arrives next Monday.

No card required to try the demo. Your data stays yours. Cancel any time.

See pricing